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Alpha Keratin

Alpha Keratin (Frizz-free living for 100 days)


The 1° Veg keratin straightening treatment.

It straightens, smoothens and repairs damaged and stressed hair, with a powerful frizz control. Over 12-week long lasting results.


α-keratin, a real revolution within the straightening products. Quality, performances and safety standards are the basis of this treatment, whilst meeting and satisfying the most demanding eco-friendly customers.

α-keratin contains Vegetable Keratin only, aamino acid complex, derived from wheat and soya, which perfectly replicates the main traits of the traditional animal keratin offering a performing and safe solution, in full respect of the environment and the consumer’s safety.

Green-Technology. Technology meets nature. Innovation widens its horizons.

Its special actives, with repairing and conditioning properties, penetrates deeply into the hair shaft, in full respect of the hair and consumer’s wellness.

Tests conducted by specialized labs certify the product elevate qualities safety.